As you set up yourself as an independently published creator, you will confront misfortunes time over and over. Gain motivation from individual authors, converse with readers about what intrigues them and read more digital books in your favored type to guarantee that you make a show-stopper more than ever.
As you compose more, you will actually want to sort things out for yourself and become the best at what you do. To know more, send your queries at info one-read. Your email address will not be published. Home Blog. Do not overlook this step! Start with your existing followers on social media and any email contacts. Get any contacts you might have, like fellow writers locally and bookstore owners, on your social and email lists.
This means finding where your fan base hangs out—what they read, which blogs they follow, what events they attend, who they are on Twitter, Instagram, and Facebook. This is about engagement and promotion. Tweet and retweet. Comment on the blogs your audience reads. Email the hosts of those sites with an offer to guest-post. Interview one of those authors on your own blog and introduce yourself to the people you want to become your readers. Be genuine. Be persistent.
Do this again and again over time to build a connection with a readership outside the network of friends and family. Picking the accurate reviewer for your eBook is necessary, make sure the reviewer is easily accessible and understands your genre in depth.
Genuine reviews can help readers understand the main idea of your book and they can jump into reading it sooner. Create a short and crisp email to pitch the reviewers and why you specifically need their review. It will help you gain insights into: targeting the right audience for your eBook. You should absolutely write a few versions of your description. Marketing self-published eBooks will be much easier with a great description.
The description should be snappy and really lay out what the book is about. Compose a couple of adaptations of your depiction. Showcasing your book will be a lot simpler with an extraordinary depiction. The depiction ought to be smart and truly design what is the issue here.
The promoting channel with the best yield on interest in the game? That is email. Email marketing may take some time if you are new to this strategy. Explore various ways to use the full potential of email to reach the audience who might be interested in reading your eBook.
If not, begin snatching addresses from your blog when individuals visit. Building an email rundown can appear to be overwhelming from the start, yet all it requires is a tad of motivating force.
When you self-publish a book through IngramSpark , you can make your book available for pre-sale through online retailers. Many self-published authors don't start marketing until after the book has been published, and lose sight of the opportunities available to promote the book during pre-sale! You may be wondering, "How do I get someone to pre-order my book? Successful authors offer freebies and exclusive content that are only available to those who pre-order.
Generating demand for the book before the actual pub date helps you to build momentum and occasionally gain a " bestseller " badge in certain categories on Amazon.
Now that we've discussed how to grow your audience through your website , blogging , social media , and email marketing , let's discuss how that all connects.
Now that you have engaged audiences in multiple places, it's time to send out a message asking for beta readers. You can send an email, post in a Facebook group, or share wherever your readers are most active. What are beta readers exactly? Beta readers are readers who offer to read the book in advance of publication, in exchange for a book review.
Yes, this means you give away the book for free —but think about what you'll be gaining from the reviews you'll be receiving. Think about your own shopping habits —when you shop online, do you usually take a look at the reviews first?
Having a solid number of reviews about your book is essential to your book sales. At the end of the day, not all of your beta readers are going to leave a review, and that's okay.
In the long-term, beta readers are still an important part of your review strategy, and the benefits greatly outweigh the risks. If you're concerned with giving away too many books, simply cap the number of beta readers at a certain number. This will also imply that there is high demand for the group, and could further incentivize your fans to join!
Marketing books requires patience, persistence, and creativity! While it's important to research your book marketing options, you should also take a step back and ask yourself how you can put your own spin on each of the common marketing tactics.
How many versions did you write? Did you ask a few people which one worked best? Second, only to your book cover, your book description is vital read critical here in attracting readers and then encouraging them to buy your book. A weak, poorly written book description will not help you at all in gaining sales from your sales page.
Take the time necessary to write a truly fantastic book description. Then put all your writing skills to work to create two or three versions, which you can then get feedback on to see which one works best.
For most new self-publishing authors, the biggest percentage of your sales income, and book reviews, will initially come from Amazon, and especially Kindle ebooks. If you want to take advantage of how Amazon can help promote your book, make sure you select and use the best categories and keywords to ensure that your book is discoverable.
To get even more search exposure, you should publish in both paperback and Kindle ebook, as you can then use different genre categories and search keywords for each version of your book. If you decide to enroll in KDP Select, make sure you use the additional promotional means that Amazon allows. Use your KDP free book days to try to give away your book for free, set up countdown deals, and if your budget can afford it, use Amazon Ads.
But a well-designed and regularly updated blog is by far the best means of effective book promotion after Amazon. If your blog posts are well written, Google will index them. Then hopefully a good proportion of your blog visitors will come to you organically. For book promotion, this is absolute gold, because Google and Bing search is how people discover you as an author and your books. You can also consider writing guest posts for other blogs.
It is a proven way to find new readers. This traffic spends three times longer per visit on my blog than the traffic I get from social media. For most authors, a Facebook Page, a Twitter account, and a Goodreads page are the three essential social media platforms for book promotion. You want to inform, but go easy on the blatant book buy links, such as your book cover image with a link to Amazon.
But because of the fast-moving nature of social media, site visits tend to be short. Usually to the linked page only, so it pays to carefully select what pages you share. Look for sites or services that can help get the word out about your book. There are many free sites. But as always, what you get for free is usually a lot less than what you can get if you spend a little on reliable and effective book promotion. For example, our sister site, Whizbuzz Books offers an extremely cost-effective one-year package.
You are bigger than your book: More often than not, your personality is more important than your book. And yes, you and I love words and are very proud of our writing, but for the average person the personality is more important than their work trust me, I hate it too. The more famous and notable you can make yourself the more people will buy your ebook. Do you already have a good online presence? Do you have a popular blog, an email list, or a popular social media page? Use that to your advantage.
Survey your audience to ask them what book they would like to read. The information your readers pass on could well make the difference between a bestseller and a non-seller. Run product testing by creating blog posts that are mini-versions of your books and then seeing which one your readers click on the most:.
This is one of my personal favourite tips. To truly test your book ideas, write them up as blog posts. Share those blog posts on your social media profiles and see what sort of a reaction you get.
You might find that one idea sparks a lot of engagement. Share your book ideas as posts on Facebook. See which posts get the most clicks, likes, and shares. You should read as many books as you can and work out why they do or do not sell. You can also use that research as a way to find popular writing styles and popular design styles and to inspire you to find bigger and better ideas. Knowledge is power.
And maybe you are. Give your readers what they want. I love this system. To do that you need to take advantage of your online presence. For instance, you can test your title by posting it on Twitter and seeing how many people click the link.
Same with your cover image. The idea is that you test every aspect of your book using your social media pages and your blog. That way you can get a clear idea of where your book needs to go long before you start writing it.
Another great way to market your book online is with search engine optimization. Use your Google Analytics or Webmster Tools account to find out which of your pages are receiving the most traffic. Then take a look at which specific keywords people are using to come to your site. These are subjects that have lots of demand and little competition or, at least, competition that you can compete with online.
These are perfect keywords for you to base your book around. When you submit non-fiction books for traditional publication, you submit the first three chapters of your book along with the proposal. The proposal provides a formal overview of your book idea, the title, the intended market, a competitive analysis, your author bio, a table of contents, and sample chapters. Writing a traditional book proposal will help you to plan your book and to realise what you need to do in order to make your self published book a success.
Jane Friedman has written a fantastic guide to writing a non-fiction book proposal. I recommend it. Personally I like to really go to town on my competitive analysis.
I go through the top bestselling books in my niche, read the first 3 chapters and make notes on the style of writing, the title, the premise, the cover design, pretty much everything.
By knowing precisely where the market is at you allow yourself to make the right business decisions, decisions that will make your self published ebook a bestseller. Imagine there are 5 diet books in the world. They give complete nutritional information on all popular foods. The fifth book is different. The answer is book 5. Books 1 to 4 are all going to compete for the very same demographic and they all do the same thing, so books 1, 2, 3, and 4 are all sharing their profit.
But book 5 is different. It has its own demographic. And not only does it have its own demographic it also offers something different. Finally, a unique idea, or a different twist on an old favourite, can make your book stand out on the shelves, giving it more attention and leading to increased sales.
Seriously, if you want to know the best way how to market your self published ebook you will need to research.
0コメント